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Igår hamnade jag på Story Hotel i centrala Stockholm där det var invigningsmingel för Made by Noemis samarbete tillsammans med det ovanliga konceptet Schallett at Story; en klädesbutik mitt i en hotellbar. Nu inför julen ska gästerna även erbjudas handsydda underkläder som kan köpas direkt i butiken i baren eller beställas upp på rummet som room service. Haha, idén är så briljant!

Yesterday I found myself at Story Hotel in central Stockholm where it was the opening night for the Made by Noemi collaboration with the unusual concept Schallett at Story; a clothing store in the middle of a hotel bar. Now in time for Christmas the costumers will also be offered hand made lingerie that is available to buy directly from the boutique in the bar or ordered as room service. A brilliant idea!

The collection “Hotel treasures” is inspired by travel and
its seductive power of transformation in time and place.
Swedish designer Noemi Ivanova, with roots in both Russia
and Chile, has explored how travel not only offers you the
possibility to explore new places, but also to play with the idea
of who you wish to be there. With that in mind the designer
has created gorgeous underwear, for you to explore the everyday
luxury and become who you wish to be while in Stockholm.
The result is an exclusive edition of MbN underwear
created around female characters from the past
and presented into three series; “Miss Celia”,
“Miss Antoinette” and “Miss Bonnie”.