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“This collection (ONLINE SHOP 2011-02-07) happened after a long period of time where I’ve been fascinated with
magpies – these birds that seem both unreliable and cunning in an intimating and frightening kind of way.
After, once again, having watched Hitchcock’s ”The birds” I decided to dedicate this collection to this
beautiful bird, which has such a changing personality. After also having read that they, despite living on their own,
can get organized in a group to achieve a common goal, the theme for the collection was obvious: I have
always had a soft spot for determined independent beauties who follow their own minds.

For the collection ”My darling magpie” I started with the colors of the magpie and the added strong
colors for that instant eye-catching appeal. ”My darling Magpie” is a beautiful woman who’s
not embarrassed owning her own space and diverting from the norm. She’s headstrong, and only she
knows what her next step or infatuation will be, but one thing is for sure: it sparkles.

The collection toys with fuchsia, yellow, green, black and white where childish flowers get and edge with
black lace. Stripes are softened by sunny yellow. The shoulder strapsare luxuriously shiny in two widths.
Details such as golden yellow clasps highlights the attention to detail in this collection.
The collection is available for men and women.”

/Noemi Ivanova, designer